A perfect summer day for lemonade.

This afternoon, my daughter and I drove by a children’s lemonade stand in our neighborhood. Without blinking an eye, my daughter blurted out, “Dad, can give me some money? I want to buy a cup of lemonade…”

Normally, that’s what every kid would say. But, she finished the statement with, “…because I know how hard it is to run a lemonade business.”

lemonade stand

Let’s just say, I could have hugged her. Even at age 10, she already knows about all the time, effort, expense, and risk that’s part of a running a business. And luckily, she’s keenly aware of the benefits both parties will receive by her simple act of kindness: buying one glass of lemonade.

When’s the last time you helped in your community with a small business purchase? Try a local small business next time. They deserve the opportunity to earn your business, loyalty, and maybe even friendship because of your visit.

Duane Drzadinski is a marketing professional, father and social media enthusiast. Connect with him and continue the conversation on TwitterFacebook and LinkedIn.

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