Creating Brands With Zing

When I mention tuna, sauerkraut and oatmeal, do any particular brands come to mind?


If you’re using social media solely to keep tabs on friends and family, you may be surprised to find that standard pantry staples have powerful brands online that are working hard to get your attention socially. Why? Because the awareness of those brands can be made even stronger when you add a social presence. They want you to be as excited and knowledgable about their product(s) as they are, and what better way to do that than by adding a social component – one that reaches customers exactly where they are talking about them?

Just a few short years ago, many brands didn’t really see a need for social media as part of their marketing strategy. After all, our society is still deluged with daily traditional advertising that has generated effective brand awareness and ROI for decades. But, traditional advertising’s effectiveness is dwindling as consumers are now enamored with their mobile devices and social media instead of mainly TV and radio.

However, the problem with traditional advertising is that its predominant push marketing approach does not add a human element. It’s a one way street. Yet, with social media, you can engage, interact, and show appreciation for consumers in a whole new way. One that brings positive customer service to the fore front.

Is your brand taking advantage of social media? If not, what are you waiting for? Your customers want to talk.

P.S. This post was inspired by active tuna, sauerkraut and oatmeal brands online.  Their social efforts got my attention. Will they get yours?

Duane Drzadinski is a social media evangelist that is passionate about helping individuals, entrepreneurs and small business owners generate results from their online efforts. In early 2014, he began helping Milwaukee become more sustainable by launching Compost Express, an organic recycling business. Follow Duane on Twitter @duanedrzadinski


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