“I need more customers.”

“I need to drive traffic.”

“I need to get past this recession.”

You’ve heard these statements from small business owners. You may have said one or two of them yourself. Question is, what are you doing about it?

Traditional push media advertising has unintentionally excluded the small business owner. Why? Because while radio ads, large scale mass mailings, Superbowl television commercials, and Goodyear blimp advertising are all effective ways to promote a business, are the up-front costs to do so feasible? How can small businesses compete with big box retailers who have the marketing dollars and staff to market their business using these methods? Is there a way to use today’s technology to circumvent mass media advertising methods? Yes, there is…and the answer is as simple as a Road Trip Savings key tag.

One Key Tag to Discover, Save, and Grow Local Businesses…Now that’s an idea!

What is Road Trip Savings?
An easy and convenient way to grow local businesses via our Road Trip Savings universal key tag. Simply put, we’re a cross-promotional, web-based advertising vehicle that offers you the business owner the ability to advertise exceptional discounts, promotions and specials for new or existing customers. Customers receive savings at local businesses just by showing their key tag to save. No more printing or clipping of coupons is required!

Recapture and grow the “spirit of community” with the Road Trip Savings Customer Loyalty Program and find out, wherever you go, you can discover and save.

How you can benefit:
1. A win-win revenue stream for your business while being a member of Road Trip Savings
2. Promotional exposure of your business online using email, social media methods, a mobile app and more!
3. A business partner dedicated to helping local businesses succeed in your community.

Want to help your business in 2012? Drop us an email or give us a call. You can also find us on Facebook or follow us on Twitter. Learn more about how the Road Trip Savings key tag is improving the landscape for small business.

Duane Drzadinski is a marketing professional, father and social media enthusiast. Connect with him and continue the conversation on Twitter and LinkedIn.