Do you want fries with that?

When you stop by your local burger joint, are you content eating just a burger at meal time?

Or, do you often ask for fries, a drink, and possibly even a piece of pie?

Did you know, as job seekers, most candidates only put themselves into a burger only category? How so? When recruiters and hiring managers ask someone to provide more details about themselves, many times they stick to the basics, without even realizing they could be adding value by offering information about the extras they do every day to stand out from the crowd.

What are those extras? Side benefits that make you a whole package to a potential employer. If you question a policy to improve a procedure, there’s a benefit. If you “go the extra mile” to keep a client satisfied, there’s a benefit. If you seek and find ways to improve efficiencies, there’s a benefit.

The next time someone asks you about yourself, be sure and offer them the whole meal – sides, drinks and dessert included – so they get a good impression of you and go out of their way to be a “repeat customer” of yours to learn more about you and what you bring to the table.

Duane Drzadinski is a marketing professional, father and social media enthusiast. Connect with him and continue the conversation on Twitter and LinkedIn.


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