As a concierge, their role can be best described as a Connector. How so? They benefit most from knowing things and people. Like what? Local restaurant owners, spa managers, tour guides and night club top dogs. Why? Because their clients ask for it.

Thus, a concierge will listen for guest needs and provide them what they want. With what? Information. Dinner reservations. Tickets. Knowledge of the area. 

Basically, they were social media managers before it was a career.

Social media has become the hub for uncovering details about everything and everybody in the modern world. You can learn about businesses, brands, and people. Many people. Best of all, it’s practically free. “Like” a business. “Follow” a brand. Using social media gives you the chance to become an engaged user that absorbs information about industries, hobbies, trends, and everything relevant to you.

What you do with that knowledge is up to you.

Do you share it with others, or squander it for yourself?

A concierge still has the chance to provide information you will only find thanks to the close relationships they have built within the community, but, with social media offering real time, relevant information not generally available off a website, it gives consumers much to work with.

Are you using social media to be a concierge for others? Ever thought about how much you know that you have yet to document for others to gain? Post, check-in, tweet, comment, and spread the word. Your community will thank you. Trust me.

Duane Drzadinski is a marketing professional, father and social media enthusiast. Connect with him and continue the conversation on Twitter, Facebook and LinkedIn.