Do you know Joe? Wish I did.


The Hudson, Espresso Bar/Wine Bar

This past week, I paid a visit to the espresso bar at The Hudson. While I was there, a young professional entered with either a recruiter or hiring manager in tow.

The two sat behind me, and the candidate (let’s call him Joe), presented his stylish looking resume (I caught a glimpse) and began telling his story about his past work history, passions, and interest in the position.

As Joe was fairly proud of the resume and his accomplishments, I gathered he was ready to step up and take on the job head on. I was impressed with his enthusiasm, confidence, and even overall appearance.

Considering I’m a social media enthusiast, I thought it might be nice to give him a shout out on Twitter wishing him luck, all the best, etc.

Sadly, it was not meant to be. Why? Joe doesn’t exist. At least online.


After a quick search of Twitter, LinkedIn, Facebook, etc., I couldn’t really find him. No wonder his resume was such a good looking marketing document. It’s all he has to show the world what he knows in a nut shell!

For those that read my Are you a ghost, phantom, or apparition online? How to live in our world. post, you’ll recall how important an online presence can be. Joe is yet another perfect example. If you’re not “out there,” no one will find you except by the old school channels. Is that how you want to be found?

What are you doing to get noticed and build an online presence? What actions will you take today to become more visible socially? Doing so will build your presence in the online community so others can learn, grow, benefit, and network from getting to know you.

Duane Drzadinski is a marketing professional, father and social media enthusiast. Connect with him and continue the conversation on TwitterFacebook and LinkedIn.


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