Who’s Thirsty?

This afternoon, I had the luxury of taking a walk in my neighborhood during a picture perfect weather day. Sunny, breezy, fresh air just permeating with the scent of spring flowers.

What better time to open a lemonade stand! A few neighbor boys set up shop hoping to cash in on the situation. Timing is everything. I was near the end of my walk, thirsty and had cash in hand.

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Under normal retail purchase circumstances, I would have simply paid for my drink and moved on, not giving it much afterthought. Not today. I noticed a few things about these entrepreneurs that reminded me that in business, details matter. Like what you ask?

Here are three things worth considering:

1. Working alone is hard, boring, and uneventful. Bring a friend to boost your spirits and keep the conversation going.

2. Promotion is everything. These guys had a rather large chalkboard sign, a few balloons, and some colorful boundary markers which helped them stand out. One boy was even biking the streets asking for orders trying to drum up business.

3. Kindness and common courtesy go a long way. Having nearly illegible handwriting, I could barely tell what I was going to be charged for my drink. No worries. The boy accepting monies not only asked politely for a dollar, he said thank you when giving me change.

Keep these things in mind with any business and you’ll be sure to have repeat customers that spread the word.

I’ll be back the next time they are open. Guaranteed.

Duane Drzadinski is an entrepreneur, social media strategist and consultant, salesman, husband and father of two. Connect with him and continue the conversation on TwitterFacebook and LinkedIn.

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